Liberty Media Corporation, the owner of the Formula 1, will launch a blockchain–based game, having an intention to attract a younger and technology–oriented community fans to the races. The game will be developed by the Hong Kong gaming company Animoca Brands and it will be called F1 Delta Time. In this game, non–fungible tokens (NFT, ERC–721 tokens) will act as collection items. NFT is a special type of blockchain–based token that is uniquely verifiable and fully owned by the owner who has the only opportunity to sell, use or exchange it. For instance, a player may have a car which will have unique characteristics & abilities that other players‘ cars do not have, and only the owner of the car can decide to take advantage of this, sell or exchange it. Forbes reports that “all the drivers, cars & components in the game are NFT.” In addition, all NFT games “have special race day attributes which can increase the chance of winning the race.” The day of game’s release is set on May 10th. Formula 1 is one of the most recognizable sports brands in the world, and this game will attract a lot of attention to the technology. According to the company Animoca, 1.6 billion spectators are watching Formula 1 competitions, and 4.1 million people attend the races personally.
