Google Cancels The Advertising Ban On Cryptocurrencies
Google is lifting its ban on cryptocurrency-related advertising and plans to allow regulated crypto-exchanges to buy ads in the United States and Japan. The new policy starts in October.
Recall that in March, Google announced that it is updating its advertising policy in relation to the cryptocurrency market, including in relation to the initial placement of ICO coins and e-wallets. Advertising of cryptocurrency exchanges, ICOs, e-wallets for virtual currencies and other financial transactions related to the cryptocurrency market will be prohibited on the resources controlled by Google. The bgans were designed to protect consumers and included initial coin offerings (ICOs) and wallets.
While the cryptocurrency boom has brought with it both concern and profit, it has also spawned fraud. At various points earlier this year, Google, Facebook, Twitter, and Snapchat banned all cryptocurrency-related ads to stop fraud, although their initial tough approaches did not allow even legitimate businesses to buy ads.
Google’s updated policy allows advertisers around the world to apply for certification to serve ads in Japan and the United States separately.
The parent company of Google Alphabet is approximately 86 percent of the total ad revenue. In the first half of 2018, the company received more than $ 54 billion in advertising revenue.