Recently, the well-known American actor, producer, and screenwriter Matt Damon gave an interview discussing his contentious participation in the Crypto.com advertisement. In response to the widespread mockery, Damon said that the purpose of the advertisement was to raise money for his charitable organization, Water.org, which works to improve access to clean water.
Matt Damon’s ad agenda
During the premiere of his latest film, AIR, on March 27, Matt Damon spoke with the Associated Press and shed light on his motives for joining the Crypto.com ad campaign, launched in October 2021 under the title “Fortune Favors the Brave.”
Importantly, Damon disclosed that as a direct result of the advertisement, the cryptocurrency exchange made a significant donation of about one million dollars to his charitable organization, which is known as Water.org. Moreover, he indicated that he would collaborate with the exchange to assist the organization’s activities if it needed more finances.
During his appearance at the premiere of his latest film, AIR, on March 27, Matt Damon expressed his gratitude towards Crypto.com. In his words: “I did the commercial to raise funds for water.org and donated my entire salary to the cause. When Crypto.com learned of this, they generously donated $1 million to water.org. I’m incredibly thankful for their support of our foundation.”
Controversy surrounds Damon’s ad
As the advertising was made public, both it and the actor were met with widespread criticism. One line of reasoning advanced was that Damon had used his reputation to lure many novice investors into a dangerous market.
For instance, the satirical television program South Park made a spectacle of Crypto.com and Damon by claiming that investors had lost their money because they believed the actor’s comments. Stephen Colbert, who hosts a late-night talk show, was also amused by the advertisement and made jokes and parodies directed at the actor.