Juventus Announce Partnership With Blockchain Platform Socios.Com To Start A New Fan-Token
Italian football giant Juventus claims that the number of his fans reaches 340 million, and in social networks 60 million people.
One of the most popular football clubs in the world plans to release a token that will bring millions of fans who are based outside Europe to the football club.
Fans of Juventus will be able to purchase tokens through an innovative scheme, known as Fan Token Offering (FTO), and Socios.com plans to release the “Juventus Official Fan Token” in the first quarter of 2019.
The token, which will be traded on the Socios platform against the native CHZ token, will allow fans to vote via a mobile app that will soon be developed. With the help of the platform, fans will be able to respond to surveys conducted by Juventus, giving them the opportunity to be heard and create an emotional connection between the club and its fans.
The head of the global partnership and corporate income division of Juventus Giorgio Ricci said that the club has always been attentive to innovation and new technologies. Together with Socios, the football team will be able to provide new perspectives for the group of fans, giving them the opportunity to interact with the club with the help of modern technologies.
The Socios project has indicated that it hopes to attract more football clubs, perhaps their number will reach 50.