Dow Jones Trials Blockchain Technology with Brave Browser
The companies announced on Wednesday, that Dow Jones Media Group has cooperated with the privacy browser startup Brave to experiment with a blockchain content delivery system.
The partners said they will test content delivery using Brave’s blockchain-based platform for digital advertising, on which Dow Jones Media group subsidiaries Barron’s and MarketWatch will also become “verified publishers.” The partnership will also furnish selected Brave users – of which there are approximately 2 million – with access to Barron’s and MarketWatch premium content, according to a press release.
The partners announced they will test content delivery with the help of Blockchain technology platform for digital advertising, on which Dow Jones Media group subsidiaries Barron’s and MarketWatch will also become “ verified publishers”.
Brave’s browser, which was launched in 2015 blocks ads and activity traders to their preferred publishers. It concluded its $35 million ICO last spring.
Also the company revealed last year about its plans to integrate the aforementioned blockchain-based digital platform, which measures users involvement. Yet the company brave hasn’t launched the platform.
Daniel Bernard, senior vice president of Barron’s commented in the statement:
“As global digital publishers, we believe it is important to continually explore new and emerging technologies that can be used to build quality customer experiences.”
The partnership of Brave with Dow Jones Media Group signs a significant departure from the early reception by media companies. There were 17 members of the Newspaper Association of America sent a letter to the company, claiming that the browser was non legal.
The Washington Post, the Guardian and Vice are among the publishers who now accept BAT.