Cardano Partners with New Balance
New Balance Athletics Inc. reported about the partnership with Input Output Hong Kong (IOHK) to create the NB Realchain, a pilot program powered by the blockchain technology of Cardano.
The pilot authentication program is specifically designed to secure the authenticity of its collector’s edition shoes. The limited edition New Balance basketball athletic footwear will be launched soon featuring a new blockchain authentication verification system, which is developed with IOHK.
Ian Fitzpatrick, who is the head of Global Digital & Content at New Balance noted that they used the blockchain technology in order to innovate consumer lifecycle’s lots of points and help consumers be sure about the quality of the bought footwear.
NB Realchain app is currently available on the app store. First shoe will release “OMN1S” today.
CEO of IOHK Charles Hoskinson mentioned that they definitely believe the New Balance OMN1S is going to be only the 1st of lots of upcoming products authenticated as authentic with the blockchain technology.
IOHK has an intention to go further in developing its Cardano blockchain technology, cooperating with governments and corporations in Georgia, Ethiopia, Mongolia, with the intention to use the technology to permit the proof of products & services’ authenticity.