Jewelry store Birks, one of the largest jewelry and watch manufacturers in Canada, has entered into a partnership agreement with BitPay to accept bitcoins for payment.

Founded in Montreal in 1879, the Birks Group became the first major player among luxury goods manufacturers in Canada to accept cryptocurrencies. According to a press release, the jewelry house will use a payment solution from BitPay in 8 Canadian stores. CEO of Birks Jean-Christophe Bedo said:

“The use of Econometrics is very important for Birks. We are a global brand and believe that BitPay will be useful to our customers.”

Business Manager of BitPay Sonny Singh also noted that the jewelry house has a very large customer base around the world and the introduction of a new payment method will allow the company to meet the needs of international customers, as well as attract new ones, offering an innovative and secure payment solution.

Recall that in April, a major retailer Helzberg joined the IBM TrustChain blockchain Alliance, which will track jewelry from mines to showcases, and last month the Swiss watchmaker presented a limited edition of Big Bang Blockchain watch, created specifically in honor of the 10th anniversary of Bitcoin.


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