THE BRITISH TRANSPORT GIANT WILL LAUNCH A LOYALTY PROGRAM ON THE BLOCKCHAIN

The largest operator of passenger transportation in the UK Go-Ahead group Plc. signed a partnership agreement with DOVU blockchain startup to introduce innovative technology into the loyalty system for public transport passengers.

Now the blockchain startup DOVU is preparing to deploy a blockchain-based development for the loyalty program, which will reward passengers for providing information about the movements and changes in their habits.

International auto giant BMW has already launched a pilot test of the blockchain – a platform for taking into account the mileage of the rented car together with the project DOVU, and then began development of its own loyalty program.