S.L. Benfica, a Portuguese professional football team, and UTRUST, an international cryptocurreny payment gateway, partnered in order to allow Benfica supporters to buy tickets as well as merch using crypto coins on the club’s website.
Now, S.L. Benfica is the first large football club in Europe that accepts crypto asset payments.
The club was founded in 1904 and is currently the most popular football club in Portugal with over seven mln social media followers and fourteen mln fans all over the world.
Benfica appeared in the UEFA champions league 37 times and hold the European record for the most consecutive wins in the domestic league.
By partnering with a crypto project like UTRUST, S.L. Benfica transformed its online service strategy as well as reached new global markets.
This tactic would also help the club gain the attention of Portuguese crypto asset holders.
UTRUST revolutionized the financing and payment spheres by providing crypto investors the opportunity to make instant crypto-to-fiat transactions.
This partnership will also give Benfica the opportunity to access a larger customer base as the online experience of fans will be significantly better.
“We’re excited to announce that our website from now on will accept crypto coins as a payment method. We owe the club’s uniqueness to our fans and we understand that many of them use digital currencies. Because of this, we made the decision to adopt this novel and revolutionary technology that are crypto coins and to improve the online experience of our dedicated fans,” stated the chief executive officer of S.L. Benfica.
The club will now have a more secure payment system and the payments will settle into the club’s bank account in fiat the same day.
“Cooperating with Benfica, the best Portuguese football club, is a great achievement for UTRUST and, also the crypto community at large. Benfica is among the largest football clubs globally and it’s an honor to enable their fourteen mln supporters to make crypto payments worldwide,” expressed the co-founder of UTRUST, Nuno Correia.